Yesterday — #MartechDay, yay! — we produced the global 2022 advertising and marketing engineering landscape, soon after getting a calendar year off in 2021. It grew a amazing 24% to 9,932 remedies. To make it readable, we basically built it thoroughly interactive at martechmap.com, wherever you can look for, filter, zoom, and much more. It is fairly wild.
But regardless of its mind-boggling scale, the martech landscape has constantly been a sidebar to the actual story of how engineering is modifying promoting. The definitely interesting stuff for me is how marketers leverage these equipment with approach, talent, and creativeness to realize amazing results for their corporations and their shoppers.
This is why The Stackies: Marketing and advertising Tech Stack Awards are my favored local community party in the martech industry. Just about every 12 months, entrepreneurs enter by sharing a single slide that illustrates their martech stack. They generally shout-out to the precise goods they use. But the ideal ones express how they think about their stack conceptually. How does it match into their organizational running program? How does it guidance their consumer journey?
Collectively, they give us some perception into how martech is remaining applied.
And, because it is also a fun awards program, lots of design and style their stack slides with a tiny additional pizzazz. Not essentially appropriate to the stack’s mission, but entertaining to perspective.
This 12 months, 32 businesses despatched in stack illustrations. You can see all of them in the cost-free Condition of Martech 2022 report we introduced yesterday — The Stackies get started on page 31. (And if you want to see the kinds from prior yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 per capable entry to a non-profit. In the past, we’ve donated to companies that market range and inclusion in martech. This calendar year, presented the horrible circumstance in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Each year, we also select five “winners” for the awards. I place winners in quotations because, while the kinds we choose are great illustrations of martech stacks that have brought some thing specially handy or inventive to their visualization, everyone who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a entire wins from this magnificent corpus of real-planet stack examples.
4 Winning Stacks from 2021, Up-to-date for 2022
My gratitude is specifically immense for businesses who enter The Stackies numerous years in a row. They give us a window into how martech stacks evolve over time, technically and conceptually.
Four of the five winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this 12 months with up-to-date slides, and wow, they’re significantly great. They completely qualify as winning entries yet again.
However, we wished to unfold the really like a bit to contributors who did not just acquire past yr. So though we didn’t select them as winners for 2022, they seriously are worthy of to be acknowledged as “standing winners” from final calendar year.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to add to The Stackies! These a fantastic way to assist the broader martech group.
5 Martech Stacks from New Winners in 2022
Still, deciding on 5 winners amongst all the remaining wonderful entries was challenging. These are the kinds we selected, but I strongly encourage you to down load the entire established in the State of Martech 2022 report and decide out your favorites. Share them on social media and give a shout-out to these businesses to enable them know you recognize their contributions.
Our 5 picks, in alphabetical get:
Once again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There ended up so quite a few excellent entries from the AMA, Annum, Cvent, Electronic Achieve, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and much more. Verify them all out.