G/O Media plans to follow Quartz playbook
G/O Media, which just lately acquired small business news internet site Quartz, programs to change its operating design to be much more like its latest acquisition, reports Mark Stenberg of Adweek.
Stenberg studies, “But Quartz staff shouldn’t be worried about the dilution of their business lifestyle or mission, Spanfeller stated. If anything at all, fairly than rework Quartz to resemble a standard G/O Media house, the enterprise aims to evolve its current portfolio to a lot more carefully resemble Quartz.
“Since launching G/O Media, Great Hill Ventures has sought to professionalize the blogging that after outlined its titles, like the former Gawker Media web sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature design and style and large-level investigation, represents the path in which G/O Media aims to improve, according to Spanfeller.
“In that vein, the enterprise has no ideas to considerably alter the Quartz website, outside the house of most likely diminishing the marketing of its Day-to-day Short e-newsletter. But, provided the advert-load typical to G/O Media qualities and the final purpose of the acquisition, the enterprise publisher will probably see an uptick in programmatic ad placements, Shah reported.
“The media enterprise also hopes to use the top quality viewers of company specialists that Quartz appeals to to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and vehicle-centered Jalopnik could deliver them with incremental arrive at.”
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