ON24 Acquires VIBBIO, A Cloud Video Software Company

ON24, a digital expertise system, acquired VIBBIO, a cloud video clip software business, to empower customers to speedily generate, splice and publish video articles.

VIBBIO’s video clip answer is intended for enterprises to create and edit skilled movies to assistance progress the way marketers have interaction with and solicit initial-celebration information from business prospective customers. The instrument will be integrated throughout ON24 to let end users to leverage VIBBIO across their webinar, party and individualized written content advertising and marketing routines and deliver much more 1st-individual knowledge.

ON24s acquisition underscores where by the industry is going in conditions of electronic engagement — straight to video clip. The corporation designs to combine the instrument to its platform by the finish of the yr.

“We carry on to innovate and commit in developing a highly effective sales and promoting system,” explained Steve Sims, Vice President of Products at ON24, in an exceptional statement to DGR. “With a blend of new goods like ON24 Forums, ON24 Go Live and ON24 Breakouts and our acquisition of VIBBIO, we’re offering customers extra means to drive digital engagement, produce very first-social gathering details and produce stickier activities that resonate with today’s audiences and how they take in content. VIBBIO will now put movie articles creation in the arms of each individual salesperson and marketer to travel larger personalization and maintain their ON24 information doing work for them extended and in new strategies.”