Skip to content
Nps Business

Nps Business

Business Designs

Primary Menu
  • Nps Business
  • Advertise Here
  • Contact Us
  • Privacy Policy
  • Sitemap
  • Home
  • RevOps Centers Finance and Sales Around the Customer, Driving Growth
  • Business & Finance

RevOps Centers Finance and Sales Around the Customer, Driving Growth

By Randell Zeff 1 month ago

Table of Contents

  • Benefits to sales and finance, using RevOps
  • How to bring RevOps into your company

When Meredith Schmidt joined Salesforce more than 17 years ago, her first big challenge was to make sales and finance love each other.

Schmidt, executive vice president of Salesforce Revenue Cloud, is quick to explain how Revenue Operations (RevOps) enables that love. This business-to-business (B2B) function gathers customer data into one place, automates the flow of that data through every touchpoint in the revenue lifecycle, and gives finance and sales a single customer view that helps them work together to create growth.

Companies across industries are in a frenzy of RevOps adoption. The Rise of Revenue Operations, a 2021 Forrester Consulting study commissioned by Salesforce, shows that 86 percent of executives say RevOps is important to meeting company goals. Yet less than half of those same execs (41 percent) feel very confident in their understanding of RevOps.

Related Posts:

  • When 'disruption' means putting the customer at the heart of your business processes

As a result, the RevOps adoption trend is about to look like a hockey stick: 32 percent of executives currently identify one person at their company who is responsible for revenue growth. Within two years, 89 percent of executives say they will have such a person. And Schmidt, who created RevOps and its team, is now preparing for that RevOps evolution. In a recent webinar, she and Jennifer Lagaly, executive vice president of sales for Tableau Americas at Salesforce, shared their vision to speed up and automate processes, while also giving RevOps users deeper insights and analytics.

Benefits to sales and finance, using RevOps

To overcome the impasse of finance’s focus on margins and compliance versus the sales team’s desire to close deals quickly, Schmidt and Lagaly shared how RevOps is helping sales and finance focus on the same thing: the customer. Every time the customer interacts with the company, that information is captured in a single platform. Every team that has access to the platform has access to the same insights and data to help grow the relationships.

Those insights and analytics help both teams. Finance can lean on automation to validate transactions rapidly and accurately, ensure compliance, and protect margins across all channels. They can also study customer behavior to innovate on pricing models and identify new revenue opportunities. “With RevOps, finance teams are now saying, ‘How do I speed up and take friction out of the deal cycle while doing good deals?’” Schmidt says. “Then they are working with sales teams to say, ‘Here are some good levers of growth’ that maybe they haven’t seen before.”

Sales can use the data to identify customer similarities and suggest other products, allowing them “to sell better and to create a better customer experience,” Lagaly adds.

Meanwhile, over in finance, the chief revenue officer has ready access to customer data that used to be locked away in an enterprise resource planning (ERP) system. The same 360-degree customer view helps account executives bring more value to the table with every conversation. And finance automation– enabled by RevOps– helps sales teams move faster to secure approvals and get quotes out the door.

It’s the ultimate win-win.

How to bring RevOps into your company

RevOps is relevant to any size business with 10 to 10,000 employees. To bring RevOps into your company, Schmidt recommends following these steps:

  1. Gather all revenue data in one place. That means tracking down product and account data, quotes, orders, contracts, invoices, and payments.
  2. Bring your quote-to-cash process onto one platform, like a customer relationship management (CRM) system, and integrate it. Imagine every back-office touchpoint as a customer touchpoint.
  3. Automate manual tasks, especially those that are repetitive. This allows team members to upskill to more important work.
  4. Use customer behavior information to find new leads, create new opportunities, and sell the right product, to the right customer, in the right channel, at the right time. This will help grow revenue.

By putting the customer at the center, your company can grow. “Now teams can work together to find customers, find deals, win them with sales, and keep them with customer success,” Schmidt says.

She adds that RevOps is all about the customer experience. “Orders, contracts, invoices– those customer touchpoints are all something to think about when you’re interacting with your customer. Having those all together on that single platform is a game-changer.”

Tags: Amazon Fba Business, Atlanta Business Chronicle'S, Boss Baby Back In Business, Business Administration Degree, Business Attire Women, Business Card Design, Business Cards Templates, Business Casual Dress, Business Casual Outfits, Business Checking Account, Business Credit Card, Business For Sale Near Me, Business Intelligence Platform, Business Lawyer Near Me, Business Loan Calculator, Business Name Ideas, Business Professional Women, Business Spectrum Login, California Business Entity Search, Capital One Spark Business, Carl Weber'S The Family Business, Charlotte Business Journal, Custom Business Cards, Delaware Business Search, Fl Sos Business Search, Florida Business Search, Harvard Business Publishing, Insurance For Small Business, Kelley School Of Business, Maryland Business Express, Maryland Business Search, Moo Business Cards, National Business Furniture, New York Business Search, Ohio Business Gateway, Onedrive For Business, Online Business Ideas, Paramore Misery Business, Risky Business Cast, Small Business Insurance, Spectrum Business Customer Service, Tom Cruise Risky Business, Us Small Business Administration, Verizon Wireless Business, Verizon Wireless Business Login, Virtual Business Address, What Is Business Administration, Women'S Business Casual, Yelp Business Login, Yelp For Business

Continue Reading

Previous Presco: Expanding Business Frontier to Enhance Shareholders’ Return
Next British finance minister Sunak requests review of his financial declarations

Recent Posts

  • Billionaire Ken Griffin says crime will force him to move his business out of Chicago: report
  • What Is Email Automation? A Complete Guide
  • Airbus opens creative studio for bizjet customers
  • Elon Musk to meet with Brazil’s Bolsonaro, says report
  • Today Business News

Archives

  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • November 2018
  • October 2018
  • December 2016

Categories

  • Bsiness & Finance News
  • Business
  • Business & Finance
  • Business News
  • Internet Business
  • Nps Business

visit now

fox business charles payne dave portnoy
Intellifluence Trusted Blogger

BL

LP

TL

bestwindshieldwipers2019.xyz © All rights reserved. | Magazine 7 by AF themes.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT