NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s overseas company continued its development trajectory in 2021, buoyed by its new partnerships with main distributors.
Last year alone, it signed partnerships with United States’ Hensley Beverage Corporation in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution promotions with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this creating, Tanduay is readily available in 12 U.S. states and the territory of Guam as properly as in the countries of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been a further excellent 12 months for Tanduay. We have expanded into new markets and gained more global recognition for our goods. We hope to keep on with this expansion momentum in 2022,” stated Lucio Tan III, Tanduay President and Main Operating Officer. Tan assumed leadership of the business in late 2019, steering the company in the course of the pandemic.
New Partnerships, Much more Marketplaces
In 2017, underneath the management of former Tanduay President, Lucio “Bong” Tan, Jr., the firm began an aggressive international internet marketing enlargement that continues until finally this day.
“Designs are underway to increase in Canada, the United Kingdom, and Costa Rica this calendar year. Discussions are also becoming held to deliver Tanduay to other countries,” Tan unveiled.
In line with its go of capturing new markets, Tanduay likewise entered into partnerships with 3 teams from the Nationwide Basketball Association (NBA) in 2021.
The brand by now experienced an existing partnership with the Golden Condition Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is at this time the only Filipino model to be a husband or wife of four primary NBA teams.
Because of these partnerships, Tanduay designed a lot more consciousness between NBA supporters from across the world. It also gave Tanduay the chance to give the teams’ admirers a flavor of Tanduay, as it opened its own bars at the household arenas of the Timberwolves (Goal Middle), Suns (Footprint Center), and Bucks (Fiserv Forum) past year.
Tanduay also ongoing to gain much more international awards and recognition. It was named the World’s Amount 1 Rum by Beverages Intercontinental Journal as it outsold other rum models for the fourth consecutive 12 months.
It also gained a Brand name of the 12 months award from the London-dependent Entire world Branding Awards for the seventh consecutive calendar year. For 2021, Tanduay was the only brand name to receive the difference less than the Alcoholic Drinks – Rum Classification.
Tanduay earned a complete of 23 worldwide awards for its diverse products and solutions past calendar year. Ten of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Year for 2021 by the New York Global Spirits Opposition.
Looking Forward to A further Development Calendar year
“The first two months of 2022 have been very good for Tanduay. Our area and international business enterprise are each performing very well, and we hope to continue this overall performance for the relaxation of the calendar year,” mentioned Tan.
Tanduay has been in company for more than 167 several years. It started out as a little distillery, and has considering the fact that expanded to develop into one particular of the Philippines’ most profitable rum brand names. It proceeds to stay ahead of the sport regardless of the entry of new nearby competitors and worldwide rum solutions.
It owns and operates the largest distillery in the country. Tanduay at present has far more than 120,000 oak barrels in its arsenal with a capacity of roughly 24 million gauge liters — imposing its functionality to meet up with the need of distinct marketplaces throughout the world.
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